YAK ALES

Working with WhatCameNext_, I prepared and managed the artwork for the Fat Yak family as it grew from a single product into a broader range, including Lazy Yak, Wild Yak, Lumber Yak, and Rusty Yak. My role was to take the established creative direction and execute it consistently across all required brand assets.

This included packaging, point-of-sale materials, event and activation artwork, and a wide range of supporting collateral. I also produced the artwork for the Yak Ale entry in the 2019 Mardi Gras parade, ensuring all files were accurate, consistent, and ready for production across multiple formats and environments.