Carlton Draught

Another heavyweight in the Australian beer landscape, Carlton Draught was brought up to date with this modern take of an iconic classic by the team at WhatCameNext_.  I prepared and managed artwork for the Carlton Draught rebrand, ensuring the designers’ vision was accurately applied across all brand touchpoints.

This included packaging, outdoor advertising, and in-bar collateral such as beer glasses, coasters, bar runners, and beer taps, as well as vehicle signage for delivery trucks. All files were carefully prepared, colour-accurate, and print-ready, ensuring consistency across the brand.