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      <image:caption>Multi-pack carton finished art and dieline management for the Yak Ales range.</image:caption>
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      <image:caption>Yak Ales venue signage and tap decal production for national retail rollout.</image:caption>
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      <image:caption>Vodka Cruiser packaging and finished art rollout by Brian Hughes for WhatCameNext_ Multi-SKU brand management for Vodka Cruiser RTD range, ensuring color consistency. Vodka Cruiser 4-pack and carton packaging technical artwork setup.</image:caption>
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      <image:caption>Frothy Lager "naked" can packaging - Technical finished art by Brian Hughes for WhatCameNext_.</image:caption>
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      <image:caption>Frothy Matilda Bay brand identity rollout showing minimalist packaging and brand consistency.</image:caption>
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    <loc>https://www.brianhughesfinart.com/work/lexington-hill</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/b3e37272-d855-4154-af0d-999a18da6356/Lexington%2BHill+Espresso+Martini+Bottle.jpg</image:loc>
      <image:title>Portfolio - Lexington Hill</image:title>
      <image:caption>Lexington Hill Espresso Martini bottle packaging - Technical finished art by Brian Hughes for WhatCameNext_.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/6546bca2-6a56-4c34-b9d7-0add31e72a1d/Espreso+Martini+Bottle.jpg</image:loc>
      <image:title>Portfolio - Lexington Hill</image:title>
      <image:caption>Lexington Hill product range - Technical packaging execution for CUB and WhatCameNext_.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/9418262f-2b8c-421d-b2e2-a4efa29683a6/Lexington+Hill+Tap+badges.jpg</image:loc>
      <image:title>Portfolio - Lexington Hill</image:title>
      <image:caption>Lexington Hill Cocktail Club tap badges and in-venue retail signage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/48995e83-807e-4550-9bfd-94a853c01b13/Lexington+Hill+Espresso+Martini.png</image:loc>
      <image:title>Portfolio - Lexington Hill</image:title>
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  <url>
    <loc>https://www.brianhughesfinart.com/work/naturesown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/82f14c3b-a46f-4fe3-9c28-4fce85d634d0/Natures%2BOwn%2Blineup.jpg</image:loc>
      <image:title>Portfolio - Natures Own</image:title>
      <image:caption>Nature’s Own vitamin range rollout - Master finished art and template systems by Brian Hughes in partnership with Cowan Design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/55f7bfa9-0fe6-4e61-bd57-1aa661d0666f/Superfoods%2Blineup.jpg</image:loc>
      <image:title>Portfolio - Natures Own</image:title>
      <image:caption>Nature's Own Superfoods packaging design and technical production for Sanofi.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/67b030c9-dd07-4da9-9299-4ae59517894f/Natures%2BOwn%2BVitamin%2BPackaging%2BPOS.jpg</image:loc>
      <image:title>Portfolio - Natures Own</image:title>
      <image:caption>Retail POS display and vitamin packaging hierarchy for Nature’s Own pharmacy rollout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/7b519925-ba79-4fe5-bca2-d7198dc12f6c/Natures%2BOwn%2BVitamin%2BSupeer%2BBlends.jpg</image:loc>
      <image:title>Portfolio - Natures Own</image:title>
      <image:caption>Technical finished art for Nature's Own Vitamin Super Blends, ensuring TGA compliance and brand consistency.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.brianhughesfinart.com/work/batchxwine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/f2f25066-e551-42fd-872a-0a450680d128/Batch+X+line+up.png</image:loc>
      <image:title>Portfolio - Batch X</image:title>
      <image:caption>Batch X wine packaging and disruptive brand identity - Technical finished art by Brian Hughes for WhatCameNext_.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/4e8c76a0-28fb-4045-bde7-0f064bcba804/Batch+X+Caps.png</image:loc>
      <image:title>Portfolio - Batch X</image:title>
      <image:caption>Batch X premium wine rollout showing consistent brand application across various bottle formats.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/fa3d0772-04ab-44a6-9f26-3f06c1c1e3d8/Batch+X+Bus+Stop+Outdoor+Advertising.png</image:loc>
      <image:title>Portfolio - Batch X</image:title>
      <image:caption>Brand X OOH</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/aa92dbe0-cb17-47b4-add4-bf38ee4a5c41/Batch+X+Pull+Up+Banners+Marketing+Collateral.png</image:loc>
      <image:title>Portfolio - Batch X</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.brianhughesfinart.com/work/the-archives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/0ecc5f81-159f-4040-b8c4-8a3e50206eff/leaps+and+Bounds+Dog+Food+Packaging.jpg</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/47d0d9ed-94a0-4139-81bb-f216270ed862/Crisco-%26-Darius-Table-Outdoor+advertising.png</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/4d889de0-65eb-4f09-87ef-76e3957535a8/Richmond%2BCans.jpg</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/1dfe9a5f-423d-48bc-bddd-4d19d280af0d/Nestle%2BRoll%2BUps.png</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/a30863d9-186c-4f53-a4ef-96540e4fbbc1/Crown-Golden-Ale-Xmas-Bottle-%26-Carton.png</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/a73d493b-0b07-47b9-be48-f20508166aa8/Spice-Sticks.png</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/fbe127ea-2914-42a2-87c9-3ee35dc552d6/SAIL-%26-ANCHOR-BEER-BOTTLES.png</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/47a5cb02-b771-4a52-b1d9-321aa50d475f/Buckeye-Rum+Drinks+Packaging.png</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/179b2c6a-4008-4cae-b2d3-8376ae6aa9a6/White+Wings%2BPancakes+Food+packaging.png</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/d82ba04c-632b-4d46-898c-7a861f1bdf7e/Geoff-Jansz-Tubs+Food+Packaging.png</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/4724f209-d599-4e14-9b4f-870266dc6a53/Premium%2BCustard%2BFood+Packaging.jpg</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/473cca97-2abd-45ac-8296-4a4dc1aa5a36/Weight%2BWatchers%2BScales%2Band%2BBox.jpg</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/95d20392-f0a4-4ad2-9a5c-264b7a231ea3/Milky%2BMax%2BDrinks+Packaging.jpg</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/344e2423-0507-49c9-b20e-2d249a2b03cb/Sunbean%2BBlankets.jpg</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/53989bb1-45d5-4722-bda7-c2c8f3c0ec77/Sunbeam_black_blankets_group.jpg</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/ba984e9d-a51a-4481-ae50-ec060188fd44/Sunbeam%2BAd+Marketing+Collateral.jpg</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/86a31c73-fc98-47d5-9100-165b3b860328/Duperrey+Champagne+Marketing+Collateral.png</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/b7754e9e-2319-4d15-9b72-b0e004a8fb9c/Manuka+Honey+Range.+Food+Packaging.jpg</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/015a928f-c702-42d7-a565-f7d835ba7371/Beeotic+Honey+Food+Packaging.jpg</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/a87ec7bd-0fdd-44d8-9f5d-3990fcafcef3/Nestle+Milky+Bar+Snack+Food+Packaging.jpg</image:loc>
      <image:title>Portfolio - The Archives</image:title>
    </image:image>
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  <url>
    <loc>https://www.brianhughesfinart.com/work/victoria-bitter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/7410f7d6-51dc-4c44-a758-b28473189868/Victorial+Bitter+VB+375mL+can.png</image:loc>
      <image:title>Portfolio - Victoria Bitter</image:title>
      <image:caption>Victoria Bitter (VB) 375mL can packaging - Technical finished art by Brian Hughes for WhatCameNext_.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/e99088eb-ee18-4bf9-8c98-a98b85f4da81/Victoria+Bitter+VB-BILLBOARD.png</image:loc>
      <image:title>Portfolio - Victoria Bitter</image:title>
      <image:caption>Victoria Bitter national billboard outdoor advertising - Large-format technical rollout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/c2c46aa3-57b2-493b-9b32-5bff7868343d/Victoria+Bitter+VB-TRUCK-REFLECTION.png</image:loc>
      <image:title>Portfolio - Victoria Bitter</image:title>
      <image:caption>VB transit advertising and truck wrap technical artwork execution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/40d7a757-93fd-49e8-a2b2-2b7123afbfd9/Victoria+Bitter+VB+Carton+Spotify+Promotion.jpg</image:loc>
      <image:title>Portfolio - Victoria Bitter</image:title>
      <image:caption>Victoria Bitter secondary packaging and promotional carton finished art.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/1702de88-5ba1-4263-9f42-6f164d3dd933/Victoria+Bitter+VB+WALL.jpg</image:loc>
      <image:title>Portfolio - Victoria Bitter</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/2981a3c9-aba9-4fca-accd-7786fc8d7568/Victoria+Bitter+VB+BEER+TAP+BADGE.jpg</image:loc>
      <image:title>Portfolio - Victoria Bitter</image:title>
      <image:caption>VB beer tap badge and in-venue retail signage production assets</image:caption>
    </image:image>
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  <url>
    <loc>https://www.brianhughesfinart.com/work/reschs-pilsner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/63ba5ec1-c5c5-4a80-90f8-bec180d151c8/Reschs+Pilsners+Can+on+a+beach.jpg</image:loc>
      <image:title>Portfolio - Reschs Pilsner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/a804803d-1d6f-4646-b620-fe092ce42388/Reschs+Can.jpg</image:loc>
      <image:title>Portfolio - Reschs Pilsner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/e245b196-6348-4ec6-a3af-6af17727f94e/Reschs+Pilsner+24+Pack+of+Cans+VW+Combi.jpg</image:loc>
      <image:title>Portfolio - Reschs Pilsner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/652cf3b9d2baee2c60c38ec3/5f137c9e-4141-443e-8b3d-ff4224f46760/Reschs+on+board.jpg</image:loc>
      <image:title>Portfolio - Reschs Pilsner</image:title>
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